ORIGIN STORY

Knuckle Therapy was born out of struggle, resilience, and the lessons I learned from a dog who became much more than a companion. It all began with a kid from Pittsburgh, navigating the chaos of Alphabet City in New York—grappling with identity, purpose, and the sharp edges of a harsh environment. Amid the cracked concrete and tagged-up walls, I found Oz, a discarded dog left to fend for himself on the side of the road in Westchester, New York. He wasn’t just a rescue; he became my teacher, the foundation of my belief system, and now, the mascot of a movement.

Oz, you were there through life’s darkest battles. When anxiety tightened its grip and depression clouded my path, you were steadfast in my corner. You weren’t just a dog; you were my anchor. Together, we faced the weight of self-doubt and the fight to find purpose. Knuckle Therapy is your legacy—a testament to how deeply you shaped my life and how profoundly you impacted the world around us.

In Lower Manhattan, you were a legend. Walking a block without hearing someone shout your name in joy was impossible. Crowds cheered for you like Rocky as we ran through the neighborhood—those runs, little did they know, were my lifeline. They pulled me out of the darkness we both knew too well. You reminded me, every time we hit the pavement, that physical effort could carve a path to mental clarity. When the world felt heavy, leaning into discomfort—running, boxing, training—became the friction I needed to push through the trenches.

Knuckle Therapy is for the fighters. It’s for anyone who faces struggle and keeps moving forward. Your unique face and your favorite toy symbolize the strength within us all: a reminder that when we’re going through hell, we keep going. Every t-shirt, hoodie, or piece of apparel that bears your image represents resilience, grit, and the belief that toughness isn’t born—it’s built.

Oz, you taught me that we all have that “junkyard dog” in us. That no matter how battered or bruised, we owe it to ourselves—and those who support us—to keep fighting. To put in the work. To improve ourselves, not just for us, but in order to forge the strength and boundless energy to impact the world as profoundly as you impacted mine.

I love you, Oz. Thank you for everything.

Noah